The company announced on Friday that they would be retiring Tab, as well as a number of other “underperforming products,” by Dec. 31.
Debuting in 1963, Tab rose in popularity throughout the ‘70s and ‘80s — and as a sign of its cultural relevance, the soft drink even got a shout inBack to the Future.
Other beverages that will no longer be sold in the United States include ZICO coconut water, Coca-Cola Life, Diet Coke Feisty Cherry, and Odwalla products.