The preferred social media platform for teens today is not Instagram or Twitter or Facebook. It is YouTube! In a study, 85% of teens use YouTube following with Instagram at 72% and Snapchat at 69%. They are also steering clear of Facebook more and more. Part of the reason for this trend is that teens have more access to smartphones.
“There is no clear consensus among teens about the effect that social media has on the lives of young people today ... Given the opportunity to explain their views in their own words, teens who say social media has had a mostly positive effect tended to stress issues related to connectivity and connection with others.” - Pew Research Center
Super interesting eh?