I am not sure how I really feel about this because I love the ability to just scroll through short videos for my attention span but if it's over a minute like maybe 5 minutes that could be cool to share a bit more content cause sometimes a minute isn't long enough!
What Instagram is thinking about doing is creating the ability to let people upload hour long max videos, creating more competition with YouTube. Like I said, maybe 5 minutes would be good because it gives people the ability to get more of a story or concept addressed but an hour is a tad excessive for a social media platform.
What do you think?!