Instagram officially announced IGTV yesterday and my mind is exploding with all these incredible video ideas! It is such a great way to expand your brand and become a social media influencer! Pretty sure soon we will be hearing about people who are IGTV famous so maybe I gotta jump on that band wagon!
Instagram’s introduction of 24-hour, ephemeral stories and and direct messaging features were designed to make it a primary communication channel for its users. IGTV represents an effort to expand in a different direction — toward connecting people toward their broader interests.
IGTV is a separate app that is connected to Instagram that lets you post videos over 15 seconds long for up to an hour! And plus side for now, there are no ads but eventually that will change.