There is a new study out that says it is close to impossible to buy only one thing at Target! Yes, someone spent researching money and time to research it and it makes sense. Think about it, when was the last time you bought only one thing at Target?
This phenomenon has become known to some as the “Target Effect”, with Urban Dictionary—a website which aggregates user-written definitions for slang words and phrases—describing it as “the result of going into a store, intending to buy a few things, and leaving with much more. Frequently happens while shopping at Target.”
This idea isn't far off right?
Target also reaches their customer base through their “Bullseye's Playground,” which offers discounted products and is typically placed at the front of the store near the checkout. The idea that you’re getting a steal might entice you to throw a few items in your cart even if you don’t actually need them. He calls this marketing strategy “psychological pricing,” and said that it’s also used in most stores nationwide when the retailer marks their price at $9.99 instead of rounding up to $10.
Basically, Target psychologically tricks you into thinking what you need or want. Kind of genius!