Yakult Yogurt Has Gotten A Surge In Sales

posted by Jessica Goodman - 

Yakult was the Covey sisters’ fave yogurt drink!

Posted by Teen Vogue on Tuesday, September 4, 2018

Have you heard of the Korean yogurt, Yakult? It is huge in the Korean community but since Netflix dropped,To All The Boys I've Loved Before, there has been a huge surge in popularity.

The probiotic yogurt drink by the diary producer Yakult Honsha Co. has seen an increase in online mentions and stock shares ever since it (or a drink resembling it) appeared in a scene in the movie, where the protagonist Lara's sister Kitty offers Lara's love letter recipient Peter a "Korean yogurt smoothie," Bloomberg reports. People have noticed that the "distinct red foil top" of Yakult looks like the one in the movie, Mark Bachman, head of the research firm M Science’s TickerTags, told Bloomberg. "While the brand is of Japanese origin and was never mentioned by name in the movie, it is clearly a Yakult bottle, which Twitter users quickly noticed."

Yakult is made of fermented skim milk and the bacteria Lactobacillus casei, and according to Mashable, it tastes like Skittles. It seems to have a loyal fan base, with people on social media giving it a shoutout after seeing the movie. But some Twitter users pointed out that if the drink in the movie is Yakult, it's not really a "Korean yogurt smoothie;" the company's Japanese.

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