This has to be one of the most clever things I have seen in a while! It's a travel mug but for cereal! It is designed so that your cereal doesn't get soggy!
According to Mental Floss, this is a part of a Kickstarter project!
"The product's Kickstarter campaign has already exceeded its $18,000 goal, and 5 percent of all proceeds will be donated to a "national charitable organization that is dedicated to feeding children in need." To reserve a CrunchCup of your own, you can pledge $25 or more to the project, with delivery estimated for April 2019."
See here guys! Not only a clever product but also something gives back!