Kenny Chesney | Photo Credit: Allister Ann
The video opens with narrative from Kenny:
"Not everything is meant to last. You don't think about that when it's perfect. And when it's over - there's a huge hole. But there's also a pair of wings. Knowing you, wherever you are, I know you're happy, you're flying, and free. And I'm here. Still grateful. Grateful for Knowing You."
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NASHVILLE, Tenn. â (March 12, 2021) â When Kenny Chesney gets a song he believes in, he digs in and embraces it on every level; from the vocal, the production, the mixing to how itâs released to the world. For âKnowing You,â a song he knew would be different things to so many people, the challenge would be to create a video that embodied the emotions, but left room for the viewersâ own lives to resonate.
âOne of the things about this video I love is the way you can feel the settings,â Chesney explains. âAnd each location â whether in Gloucester, Mass. or the Virgin Islands -- was selected because it feels the way these emotions actually feel. As Iâve said, over and over lately, the people who come into your life and then are gone, itâs for any number of reasons. But beyond missing them, you have the opportunity to recognize what they brought to your life and be thankful.â
Seeing Chesney work once again with award-winning director and longtime creative co-conspirator Shaun Silva, âKnowing Youâ is an expansive clip. Heroically framed and shot, the power and intensity of the feelings are indeed felt through the imagery. With a final clip so cinematic in scope, the pair agreed: it needed a film trailer.
âWith all the visual ways people get information,â says the eight-time Entertainer of the Year, âit felt like this was a nice way to give people a taste of whatâs to come... to let them see and feel everything this song holds, so that they could tell this song and this video is something more.â
Shot in New England and St. Croix, the contrast of the brutal greys, blacks and blinding whites plunges you into the chill while the vibrant full color images of the singer and someone special on a boat in the Caribbean deliver the euphoria of a perfect day. That brightness and intensity offer a reality that sustains the singer as he goes through life, so much more for having shared that space and time with someone who made him feel so alive.
âNot everything is meant to last...You donât think about that when itâs perfect,â says Chesney in the voice over. âAnd when itâs over, thereâs a huge hole, but thereâs also a pair of wings.â Those wings are the memories, the laughter, the lessons and the way one person can transform us.
With a broadcast debut slated for CMT and across ViacomCBS platforms, as well as digital premieres on Chesneyâs YouTube and Facebook pages, âKnowing Youâ will also be shown on the ViacomCBS billboard in the heart of Times Square.
âItâs such a pure song,â Chesney says. âIf you listen, you can find the people you love in it. I wanted the video to have that, too. Itâs not about being on a fishing boat freezing, but this pain you feel â and also finding gratitude for knowing someone who changed your life. Wherever they are, you know theyâre living their best life; theyâre shining and doing the same thing for someone else â and that can be in this life, or the next.â
With 31 No. 1s, the most in current Billboard Country Airplay chart history, Chesney has sought to express how people claim their lives, dreams and moments where they feel most alive. The third single from his ninth No. 1 debut on the all-genre Billboard 200 albums chart, Here And Now, âKnowing Youâ is a perfect reflection of his musical roots and the richness of the people who fill his life.
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Kenny Chesney | Photo Credit: Allister Ann